Can a Brand Rescind an Offer?
2013 June 15
Can a Brand Rescind an Offer?
I never saw the initial email from Thrifty Car Rental offering me a free day of car rental. I even checked my spam filter. But I did get this email from Thrifty Car Rental apologizing for an offer they were not going to honor.
It seems to me, that if a company makes a public offer, even as a mistake, they need to honor that offer.
For one thing it will teach their team to really be careful about what they are sending out, and to keep customer trust.
I don’t think a free day of car rental would have killed the brand. Â What do you think??
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