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Can a Brand Rescind an Offer?

2013 June 15
by Steve Lawson
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Can a Brand Rescind an Offer?

I never saw the initial email from Thrifty Car Rental offering me a free day of car rental. I even checked my spam filter. But I did get this email from Thrifty Car Rental apologizing for an offer they were not going to honor.

It seems to me, that if a company makes a public offer, even as a mistake, they need to honor that offer.

For one thing it will teach their team to really be careful about what they are sending out, and to keep customer trust.

I don’t think a free day of car rental would have killed the brand. ¬†What do you think??

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