“Real†Reality
The Challenge:
Kids today are blasted with entertainment options. How does a local zoo and aquarium compete with video games, television and the like?
The Solution:
Radio commercials that poke fun at “high definition†by positioning the real Zoo experience as High Definition Reality. Hearing kids enjoying themselves in a natural setting encourages parents to take the kids away from the electronic stimulation for just a while to experience a non-virtual reality.
HIGH DEFINITION REALITY:
Welcome to the Neighborhood
The Challenge:
How do you invite the public to come visit a new Tacoma neighborhood for the first time? Especially when the neighborhood is populated with Animals. The Solution:
The Solution:
You let the animals do the talking in their native tongues – and bring along a human to translate the message. And these animals are excited. They have a hard time hiding their enthusiasm for their new home!
WELCOME TO THE NEIGHBORHOOD: