The Challenge:
Getting kids and their parents (especially dads) so excited about a science exhibition that it become a “must do†during the summer school recess?
The Solution:
Burp and fart on the radio? Friendly Voice wrote and produced radio commercials that feature every dimension of the Grossology Exhibit at Seattle’s Pacific Science Center.
The Results:
Amazing attendance, excellent awareness and recall about the exhibition and just a slight rise in greenhouse gas emissions.
Grossology: