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The Challenge:
There’s no shortage of places to shop, dine and have fun . How does the Northwest’s premier collection of dining, shopping, entertainment and lodging stay top of mind during important holidays while staying true to its brand?

The Solution:
Describe the warmth and beauty of the Bellevue Collection during the holidays through the eyes of every member of the family, with extra emphasis on Snowflake Lane, the extremely popular nightly extravaganza featuring live toy soldiers, holiday music, lights and REAL SNOW!

HOLIDAY RADIO “Dear Santa”

Audio MP3

Unique Audiences
Unique Messaging

The Challenge:
The Bellevue Collection is a truly unique Northwest Shopping, Dining, Entertainment, Lodging and Business destination. How do you tailor radio messaging to different segments of their target market?

The Solution:
Real people, telling their real story about the Bellevue Collection and the Holidays. The Dining/Fun spots target the entertainment amenities, while the family dining spot focuses on the Bellevue Collection’s family friendly offerings.

2009 Holidays – Dining/Fun

Audio MP3

2009 Holidays – Family Dining

Audio MP3