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People of Walmart – Fall Fashion Social Media Style

2009 September 2

Labor Day is on the horizon which means that stores across the world are eagerly showing off the new fall fashion.

For better or for worse, when it comes to Social Media (also known as web 2.0) corporations effectively hand over control of their brand to the public.

Case in point?

A website called People of Walmart offers a vivid glimpse into the world of Wal Mart fashion.  Not the fall fashion sold by Wal Mart, but rather the fashion trends sported by those who SHOP at Wal Mart.

Here’s how the creaters of the People of Walmart website describe their creation according to a post by Liz G. on

“People of Walmart was founded in August of 2009 by three friends and roommates after an inspirational trip to WalMart. Let’s face it; we all have seen the people who obviously don’t have mirrors and/or family and friends to lock them in a basement, and they all seem to congregate at Walmart. It’s not everywhere that you can shop for milk at 10 a.m. next to a 400lb mother of 6 wearing a pink tube top, leopard tights, and hooker heels”

A few people may find the site offensive.  A few others may find it to be funny.  But those are the lucky few, because traffic has been so high on that website that it keeps crashing.

It’s worth checking out if only to experience the phenomenon.

Does your website draw big crowds?   Crowds so large that it crashes under the weight of all that traffic?

No?  Well, maybe you should feature pictures of your customers and employees sporting the latest fall fashion.  It seems to be working for the people of Walmart . . .

One Response leave one →
  1. November 8, 2009

    I noticed you did a story about Perhaps you might be interested in doing a follow up about People of Public Transit.

    People of Walmart inspires sister site (People of Public Transit)

    The public bus and subway systems are littered with amazing photo opportunities. Many of us have been sitting alone witnessing something amazing and only wishing we could share the experience with our friends. Well now you can!

    Thank you,
    John Michael

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