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Nobody Cares About Your Products! Advice for B2B Marketers

2010 January 13

Interview with David Meerman Scott

Steve Woods, CTO at Eloqua recently posted a You Tube video of an interview he conducted with noted Social Media author, speaker and consultant David Meerman Scott.

You can see the whole interview by clicking here.

One-Minute Social Media marketing Lesson:

I did a quick edit of the video to share with you.  It’s an amazing one-minute Social Media Marketing lesson for all marketers; B2B or B2C.

David’s first line in this interview is chilling and so true!

He states,

No one cares about your products!

Check out the edit below and let me know what you think!

3 Responses leave one →
  1. January 13, 2010

    Glad you enjoyed it! Absolutely, please do share the content – as David is fond of saying, content should be shared as freely as possible.

  2. January 13, 2010

    Yes, this is very true. Actually, this is a basic marketing principle: focus on the needs of the customer, not the features of your product. In the working world, we can get caught up with our brand and our business and our products, that a quick video like this is enough to remind us why we’re in the Market to begin with. Thanks you guys. Good job.

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