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Coca-Cola "Happiness Machine" moves the smile to Social Media

2010 January 21

“New Coke” marketing stays true to brand

Coca-Cola has a long history of making us smile, understanding that our smiles will, in turn, keep their shareholders smiling.

Their latest viral campaign is not exception.  In watching the Coca-Cola ‘Happiness Machine on Coke’s very own You Tube channel I couldn’t keep from smiling.  Grinning, in fact, from ear to ear.

A viral success?  I’d say so.  Almost 800,000 views in just a few days.  A great example of staying true to your brand (see the “I’d like to buy the world a Coke” commercial below) while venturing into the Social Media world.

See for yourself!

This Olympics themed spot landed  10,000 views since it’s launch yesterday

And a 1970’s Coke commercial that made us smile by bringing the world together in song.

One Response leave one →
  1. George permalink
    February 11, 2010

    Your lifelong brilliance, positive spirit, up to the minute currency, and helpful approachability continue to serve you and your clients well, Steve, after all these years. Business as unusual …… that’s the legendary Lawsonian brand.

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