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Cartier Commercial. Image builder? Or big waste of money?

2012 March 11
by Steve Lawson

Cartier 2012 commercial. Image builder?
Or commercial masturbation?

I was watching CBS Sunday morning when this ad came on for Cartier (the jeweler). Ever since, I’ve been trying to figure out the message. Is it, “our stuff is expensive because we have absolutely no handle on expenses” or, “we make so much money on this crap that we don’t care what our commercial costs” or??

Don’t get me wrong, this commercial is a production masterpiece. Everything about it is absolutely gorgeous and amazing. But it’s also a commercial exercise in masturbation. Is it effective? Or a huge waste of money??

See for yourself, then let me know what you think.

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