Are You Surfing the Internet While Watching TV?
Are you surfing the internet while you watch TV?  If your answer is yes you are not alone. A new study by Forrester shows that US consumers now spend equal time with television and the Internet.
So here’s the big question. Â When people surf the internet and watch TV simultaneously does the content overlap? Â Not really.
According to Forrester’s research the top four online activities have nothing to do with what they are watching on TV.  According to Forrester VP-Research Director, Reineke Reitsma,
“Because consumers are using their PC for activities that require more attention than watching TV – which is mostly a passive activity — it’s questionable how much of the TV content they are even registering. Almost one-third of consumers are playing games on their computers while watching television, and one-quarter are doing schoolwork. Has the TV just become background noise?”
PS. Â I’m writing this blog post while kind of watching ADD & Loving It?! on PBS.